PVR INOX to sell snacks business to Marico

New Delhi: PVR INOX on Monday said it will divest its premium snacking business under the 4700BC brand to FMCG major Marico in an all-cash transaction valued at Rs 226.8 crore, a move aimed at reducing debt and sharpening focus on its core cinema operations. PVR INOX expects this deal to “be completed within 30 days from the date of definitive agreements.”