In 2010, a rubber hose persuaded a retired athlete to found a footwear firm; 16 years on, it’s a multi-billion-dollar company that Kylian Mbappé signed with
A piece of garden hose may seem like an unlikely starting point for a global sportswear company, but that is where the story of Swiss footwear brand On began. In 2010, retired professional athlete Olivier Bernhard was experimenting with ways to create a running shoe that could deliver a different sensation underfoot. One of his…
